"You need to use this shampoo", the stylist said. "Your hair is a mess."
Combining insults with sales pitches is a new strategy to me. But I rolled with it.
"It's really great stuff, really moisturizing. And it's organic! Just know that because it's natural, it won't lather like you're used to with other shampoos."
Oooh, thought I. I like the sound of that. I'm going to try this stuff out. Clutching my sample in my hand, I dash out the door.
Soon after, I eagerly tore the slippery package open in the shower and squeezed out the shampoo. It smelled fresh and light; very clean. I rubbed it in my hands then on to my hair. Unfortunately, the combination of my amount of hair (lots), the Bumble and Bumble sample size (tiny) and the lack of lather (none), I had a problem with coverage across my whole head. I did my best. It rinsed out easily. Then I applied the (again too little) conditioner. Then I towel dried and let it go on its own.
Results? My strawlike hair does seem softer and smoother. It's nice stuff.
However, the organic and natural claims are pretty much just that: Claims.
Out of 37 ingredients listed, four are certified organic (Jojoba Seed Oil, Aloe leaf extract, Cucumber extract and Chamomile extract.) The rest are the same chemical concoctions we all know and love, including Sodium Laureth Sulfate (that nice cheap lathering agent that also unfortunately dries the living daylights out of whatever it washes) and yummy parabens (see the full product breakdown here.
Verdict: It's a really nice product, and it's really not eco-friendly whatsoever.